Helping teachers talk about social justice in the classroom in the wake of the 2016 elections, amplifying the voices of 10 young leaders.

DISCIPLINES
EDITORIAL DESIGN
SOCIAL MEDIA
BRANDING

LIVE PROJECT
AMPLIFIER.ORG

TIMELINE
SEPTEMBER 2018 –
APRIL 2019

The second phase of Amplifier’s record-breaking We the People campaign, We the Future showcases ten young leaders representing diverse movements. During the 2018-2019 school year, Amplifier successfully distributed free art and lesson plans created by these young leaders and their movements into over 300,000 students’ classrooms nationwide.

We created the identity for the campaign in collaboration with Shepard Fairey, working closely with the education team at Amplifier. The campaign included a micro-site, a series of 10 lesson plans, the first issue of The Amplifier with full-size poster inserts for classroom walls, social media assets showcasing the young leaders, and merchandise with artwork from the campaign.


The Amplifier and the enclosed artwork were given to classrooms around the nation, allowing teachers to display the young leaders and their messages, inspiring the next generation.

The lesson plans were created in collaboration with the young leader, their charity or organisation, the Education Amplifier team, and the artist behind the portrait. Designed for middle to high-schoolers, the lesson plans follow USA curriculum standards.