A new and improved digital hub for the Labour Party ahead of the 2023 Conference.
COLLABORATORS
STRATEGY: C6
DESIGN: LIAM HINE
DEVELOPMENT: TOM SMALL + ROBERT IVANOV DISCIPLINES
UI / UX DESIGN
ART DIRECTION
TIMELINE
JULY 2023 –
OCTOBER
2023
A DUAL-EDGED SWORD
With a general election on the horizon, the Labour Party came to us in the hopes of creating a new hub of information for the party. Not only did the site need to celebrate and highlight the work of the party and its constituents, but it also needed to provide its members with resources, guidance, and campaigning tools to help further the party's mission.
NAVIGATING THE UN-NAVIGABLE
The Labour Party’s existing site was already leaps and bounds ahead of its competitors in terms of visual layout, however, it had many issues when it came to navigation and experience. Their main goal was to streamline information for new party members, shedding light on the previously inaccessible content for existing members.
With over 11,000 articles in a bloated taxonomy, our biggest challenge was building an information architecture that housed everything elegantly.
Our key touchpoint for the visual refresh was the historically radical nature of the Labour Party, it was our goal to represent this visually on the site.
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