smlXL (pronounced s-m-l-XL or small-XL) is an organisation exploring decentralised or public computing. With a pre-existing identity created by DIA, we took to building upon and integrating their generative tool into a new digital home. As the centrepiece of the new site, the generative tool had to not only look good, but work well without hindering the user experience.
IN THE PUDDING
With the goal of creating something that heroes the tool as well as introduces the reader to the world of smlXL, we created a heavily reactive and responsive site complete with micro and macro interactions. Stills won’t do the site justice, play with it yourself at smlxl.io
After working with the client to finesse the pre-existing brand and build out the design system, we integrated our playful colour exploration into the final tool. No two experiences are alike.