A forward-thinking e-commerce experience for an innovative design studio against planned obsolescence.
COLLABORATORS
DESIGN: KATIE BAXENDALE
DEVELOPMENT: TIM FOWLER DISCIPLINES
UI / UX DESIGN
BRANDING
ART DIRECTION
TIMELINE
NOVEMBER 2022 –
MARCH
2023
AT THE INTERSECTION OF WASTE AND BEAUTY
To coincide with the official launch of the gomi speaker 3.0, we created an e-commerce site championing the one-of-a-kind speakers made from ‘non-recyclable’ waste materials. As the gomi speakers are works of art as much as they are audio tech, we created a gallery-wall style website to allow the colours and textures of the speakers to sing.
Built in Shopify, the site was designed with growth in mind. The modular structure of the pages allow the gomi team to churn out new product pages just as fast as they create their ‘new’ products.
A BLANK CANVAS
With only a logo in their existing brand kit, we worked with the team at gomi to create a simple yet comprehensive design language that can grow with their start-up company.
Made from waste plastics and second-life batteries recycled from e-bikes, we collaborated with the 3D arm of design studio 20(SOMETHING) to create high-quality renders of the unique speakers.