GMW

Info

A sales focused digital home for a people-oriented and value-driven collection of community workplaces in London.



COLLABORATORS
BRAND: BIBLIOTHÈQUE
DESIGN: KATIE BAXENDALE
DEVELOPMENT: ÁRON DRIESSEN

DISCIPLINES
UI / UX DESIGN
BRANDING

LIVE SITE
GENERALPEOPLE.COM

TIMELINE
SEPTEMBER 2023 –
JANUARY 2024



CONVERTING CUSTOMERS... BUT MAKE IT COOL.

The team wanted to transition their online presence to a more mature and established look and feel while maintaining their youthful and expressive nature. We collaborated with Bibliothèque to update and standardise their visual identity and translate that digitally.

A MODULAR APPROACH

By taking a sales focused approach, we built a library of modules and templates that will grow with their business. Each location template features elements of that particular buildings visual identity, tying together the whole of the General People portfolio into one cohesive digital experience.


With locations in Royal Docks, Canary Wharf, Stratford, and the Warehouse District, we wanted to highlight the quirks and eccentricities of each space throughout the site.


©2016—’24

Seattle + London