A sales-focused digital home for a people-oriented and value-driven collection of community workplaces in London.
COLLABORATORS
BRAND: BIBLIOTHÈQUE
DESIGN: KATIE BAXENDALE
DEVELOPMENT: ÁRON DRIESSEN DISCIPLINES
UI / UX DESIGN
BRANDING
LIVE SITE
GENERALPEOPLE.COM
TIMELINE
SEPTEMBER 2023 –
JANUARY
2024
CONVERTING CUSTOMERS... BUT MAKE IT COOL.
The team at General People wanted to transition their online presence to a more mature look and feel without losing their youthful and expressive nature. Underneath the visual update, they wanted their new site to prioritise conversion. We collaborated with the design agency Bibliothèque to update and standardise their visual identity and translate that digitally.
A MODULAR APPROACH TO EFFICIENCY
By taking a sales-focused approach, we built a library of modules and templates that can grow with General People. With a simple underlying visual identity, the base design system was designed to fit together seamlessly, no matter how many locations they acquire.
On the customer’s side, finding their new workplace is a frictionless experience. With fine-tuned triaging elements, those wishing to beeline for their perfect match are able to. On the other hand, the site encourages potential customers to explore and learn more about each location and their intricacies.
With locations in Royal Docks, Canary Wharf, Stratford, and the Warehouse District, we were keen on highlighting the quirks and eccentricities of each space throughout the site.