Crafting a vibrant hub of information for Formula E’s revitalised brand positioning and visual identity.
COLLABORATORS
DESIGN: LIAM HINE + KATIE BAXENDALE + CHRIS ONG
UX RESEARCH: THEO GITTENS
DEVELOPMENT: MIKE LEONARD + CHARLIE CLARKE
DISCIPLINES
UI DESIGN
MOTION/ANIMATION
LIVE SITE
N/A
TIMELINE
MARCH 2024 –
JUNE
2024
CHANGE, ACCELERATED.
With the launch of the new visual identity and brand positioning, the team at Formula E came to us with the goal of creating one cohesive platform that not only displays the visual identity, but introduces their wider network to the ethos of Formula E.
The extensive visual identity, while beautiful on race-day, presented many challenges when condensing into a website. With an abundance of colour and type-styles, creating a consistent visual language for the design system was paramount.
We worked closely with the internal design team to infuse the speed and care of Formula E into the website experience. By analyzing the movement of the cars and the tracks on which they race, we created bespoke animations throughout the site to echo the real world momentum of the sport.