Auroboros is a luxury tech fashion brand creating an ecosystem of interconnected wearables spanning the digital and the physical. After the wild success of their fully digital Biomimicry collection at London Fashion Week 2021, Auroboros set their sites on combining their digital fashion with fully compatible physical wearables.
We collaborated with the team at Auroboros on two parallel streams of work, a waitlist holding page to help support pre-launch marketing efforts, and a bespoke ecommerce platform to facilitate the launch of their newest collection, New Dawn.
A NEW DAWN IS COMING...
The bespoke onboarding questionnaire was designed to elevate the holding experience and drum up hype around the collection launch. The questionnaire not only helped to populate the customers account pre-launch, but also allowed them to get a sneak peak at the world of Auroboros as a reward for completion.
In order to facilitate a swift speed to market, the outcomes of our UX research were built directly in Shopify, allowing the client to visualise the site from the get-go. We then collaborated with design agency ANY OTHER NAME to build the design system and skin the Shopify template.