A flagship e-commerce experience across dimensions for the luxury phygital fashion brand, Auroboros.

DISCIPLINES
UX DESIGN
UX RESEARCH
UI DESIGN
JAVASCRIPT

LIVE SITE
AUROBOROS.CO.UK

TIMELINE
APRIL 2024 –
JULY 2024

Auroboros is a luxury tech fashion brand creating an ecosystem of interconnected wearables spanning the physical and digital (phygital). After the wild success of their fully digital Biomimicry collection at London Fashion Week 2021, Auroboros set their sights on combining their digital pieces with fully compatible physical wearables.

We collaborated with the team at Auroboros on two parallel streams of work, a waitlist holding page to support pre-launch marketing efforts, and a bespoke e-commerce platform to facilitate the launch of their newest collection, New Dawn. 

The bespoke onboarding experience was designed to introduce users to the world of Auroboros. The questionnaire not only helped to populate the customer's account pre-launch but also allowed them to get a sneak peek at the upcoming collection. 

To facilitate a swift speed to market, the outcomes of our user research were built directly in Shopify, allowing the client to visualise the site from the get-go. We then collaborated with design agency ANY OTHER NAME to build the design system and skin the Shopify template.